Make Connected TV your best performance channel
CTV.ai combines AI bid and creative optimization, premium curated streaming supply, and closed-loop attribution — so every TV dollar is measured against CAC, ROAS, and incremental revenue.
- 28%
- median CPA reduction in 90 days
- 4.1x
- average attributed ROAS
- 97%
- premium big-screen delivery
- $310M+
- CTV spend optimized
Trusted by fast-growing brands & performance marketers
Three systems working as one
Performance on CTV breaks when optimization, supply, and measurement live in separate vendors. We run them together.
AI-powered optimization
Real-time bid management, automated pacing, and creative-to-audience matching that retunes every hour — not every quarterly planning cycle.
- Hourly bid + pacing decisions
- Creative performance matching
- Budget shifted to winning inventory
Premium curated supply
Direct programmatic access to top streaming apps and premium live sports. Fully authenticated, zero-fraud inventory — no made-for-advertising junk.
- Direct publisher paths
- Big-screen only, 100% viewable
- Brand-safe, fraud-free delivery
Outcome-based measurement
Cross-device attribution, incrementality holdouts, and conversion tracking wired into your stack so CTV is judged on results, not impressions.
- Household + device graph attribution
- Incrementality testing built in
- Pixel, SDK, and CAPI/S2S tracking
Direct access to premium video, CTV & FAST supply
Stream into 95M+ living rooms across the top streaming services, live sports, and free ad-supported channels — authenticated, direct paths with zero fraud.
Representative inventory across our curated CTV marketplace. Available supply varies by category, targeting, and campaign objectives.
Not a TV buy. Not another dashboard.
Legacy TV gives you reach with no accountability. Self-serve platforms give you a seat with no strategy. CTV.ai gives you both the machine and the operators.
| Capability | Legacy TV buy | Self-serve CTV tool | CTV.ai |
|---|---|---|---|
| Bid + pacing optimized hourly by AI | Limited | ||
| Direct premium streaming supply | Limited | ||
| Cross-device conversion attribution | |||
| Incrementality testing included | |||
| Dedicated performance strategist | Limited | ||
| Creative iteration and testing support | |||
| Transparent supply + fee reporting | Limited |
Forecast your CTV reach and return
Move the sliders to model impressions, households, optimized CPA, and projected ROAS on premium curated supply.
Modeled on a $24 curated CTV CPM and the median 28% CPA improvement CTV.ai accounts see in the first 90 days. Directional estimate, not a guarantee.
“We moved 20% of paid social budget into CTV.ai and blended CAC dropped 19% while volume grew.”
“The incrementality holdouts finally gave our finance team a number they trusted for TV.”
“Premium supply, real reporting, and a team that actually iterates on creative weekly.”
Questions, answered
Get a CTV plan built around your CAC target
In 30 minutes we will map your supply mix, measurement setup, and a 90-day test-and-scale plan — with a forecast you can take to finance.
- Custom reach and CPA forecast
- Measurement + attribution audit
- Creative recommendations for the big screen